The Trade Desk

Company Introduction

In 2009, our founders saw a better way to approach digital media.


Advertising — the currency that makes most digital media possible — wasn’t working. Marketers didn’t have access to the data they needed to plan, forecast, and place media effectively. Content creators and publishers had a hard time monetizing their platforms.


So our founders set out to create something different — an independent media-buying platform focused solely on the buy side. One that puts the success of our clients first, empowering advertisers with data, transparency, and precision to reach the right audience anywhere. And in turn, helps power the content that fuels the free and open internet.

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